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About Us

“Resort 2” – commenced in October 2000 as the vision of directors JEFF BELL & BRAD RUSSELL. After years of planning our dream we established and continue to develop a brand that is renowned for its high level customer service, professional friendly approach, a creative flair, dynamic and enjoyable team environment.

Our team has the determination to succeed and most importantly the ability to listen to both our internal and external customers.

Why “Resort 2”

The name carries a positive, proactive and progressive connotation through opportunity and achievement. Since we established the first of Resort 2’s many business ventures; The Resort 2 – 'Tourism Collection” Resort 2 has developed into a successful sales and marketing business in the Tourism industry. A cost effective avenue for Tourism products to invest in their sales and marketing activities by utilizing the services of the Resort 2 team's ability to get the most out of every dollar along with the determination and passion to succeed.

Independent product and services have seen the cost effective value and benefits of uniting together through in a collective marketing approach represented by Resort 2.

We are only limited by our imagination and ability to introduce and develop the brand successfully into other business ventures as the principals behind marketing are similar.



Jeff Bell               Owner and Director                        

Jeff is a dynamic and inspiring leader who was born and bred on Australia's Gold Coast. He has held positions with a number of prominent Tourism and Hospitality businesses on the Gold Coast, Cairns, Brisbane and Melbourne including Tourism Queensland, Gold Coast Tourism and Daikyo Hotels and Resorts. Jeff has particular strengths and experience in the Australian market along with Business Tourism and Online marketing. He has a professional, creative and friendly approach with a “can do” attitude and the ability to think outside the square. Jeff successfully completed a Diploma of Business Management in 2005

Brad Russell        Owner and Director                        

Brad is well recognized by the travel industry in Australia, New Zealand & Asia working in key positions for Strand Resorts, PI Hotels & Hoteliers International.  With an outstanding sales and marketing background combined with extensive hotel management experience he offers a wealth of “hands on” knowledge of the hotel industry including hotel profitability and ways to implement sales and marketing initiatives which will lead to higher occupancy & business growth.


To develop brand “Resort 2” as a diverse, creative, recognised brand by projecting a team, family environment amongst management, employees and clients. Giving ownership whilst developing personal wealth and retaining our core values; the ability to dream, be creative in a fun and challenging environment.